Zayreboy Body of Work

Cut Copy Paste
Identity Design Art Direction Image-making Print Collateral Digital Assets Web Design

Project Type
Commissioned by Singapore Art Book Fair
Year
2022–2023

Cut Copy Paste was the inaugural zine fair by Singapore Art Book Fair, co-organised with Shrub and Temasek Polytechnic. The event welcomed over 3,000 visitors and celebrated the raw, rebellious spirit of zine culture.

As the sole designer, I created the fair’s entire visual identity—developing a playful system rooted in analogue techniques like crayon scrawls, paper cut-outs, and scanner noise. This design language was applied across event signage, fair posters, wayfinding promotional media, web and social content. Staying true to the DIY ethos, I also helped fold over 800 copies of the catalogue by hand. The identity not only captured the tactile spirit of self-publishing but also supported the fair’s scale and energy—proving how expressive design can rally a creative community.

One of the main constraints for this project was budget—which, in true zine spirit, became a creative advantage. Leaning into a DIY approach, I combined traditional mark-making (crayons, ink, risograph) with SGABF’s custom sans-serif typeface to build a flexible visual language. Each touchpoint was designed to feel playful, rebellious, and unmistakably handmade.

Highlights include a risograph-printed poster that doubled as a catalogue and keepsake, and the classic “Hello My Name Is” tags for exhibitors and volunteers to fill in themselves. The outcome was warm, scrappy, and collaborative—fitting for a zine fair run on heart, ink, and folded A3s.