Zarer Lim a.k.a. Zayrerboy is a Singapore-based artist/ designer who wanders between pixels and paper, motion and meaning. As a designer, he works across art direction, identity design, and print matter with a focus on image-making through illustrations, typography or creative coding. As an artist, his practice spans conceptual physical and digital media, using absurd metaphors to stretch what graphic design can be.
Exhibitions/Fairs
2025
↘Open Endings Exhibition
at LASALLE College of the Arts, Singapore.
Project:
Dreaming of An Interspecies
Sensor 
– featuring A Friendly Hand
2024
↘Body Building Spring
Semester
at De
Fabriek, Eindhoven, NL. Projects:
The Quietest Man on Earth
,
Brick Man
and
Garlic Table
↘Form Flux Futures
at Nation Design Centre,
Singapore. Projects:
Dumptruck Zine
and,
USSC: Mall Directory
↘Echoes for Tomorrow
at Lasalle College of the
Arts,
Singapore. Contributon:
Exhibition Identity
↘Zine Fair in Zbar
at Design Academy Eindhoven,
NL. Projects:
Dumptruck Zine
and
See What! See
↘Art for Gaza
at Pearh Hill Terrace, Singapore.
Projects:
ABC Poster
and
Zayrerboy Riso Prints
2023
↘Singapore Art Book Fair
at SAM, Singapore.
Projects:
Summer Summit
and
Just Wandering Around
↘Cut Copy Paste
at Temasek Polytechnic, Singapore.
Projects:
Fair Identity
and
Cre888
↘Lazy Weekend
at Drips Bakery, Singapore
Project:
Lazy Weekend Pop-Up
Prints
Features
↘Female Magazine 2023 July
Issue
– Zayrerboy Has A Cheeky Approach To
Graphic Designer
↘M Society: Project For
Love
– Zarer: Embracing The Inner
Child
Awards
2024
↘Tan Chay Bing Scholarship
at LASALLE College of the
Arts
2023
↘Tan Chay Bing Scholarship
at LASALLE College of the
Arts
2021
↘World Brand Design Society
Award Bronze Award
2020
↘The Crowbar Awards – 4 Golds, 2 Slivers and 1
Bronze
↘Shooting Gallery Asia Project Prize– Best Major
Project in Illustration and Branding
↘Singapore Packaging Star Awards – Prize Receipient
2019
↘Beyond The Label Youth Outreach Creative
Initiative – Silver Winner
Education
↘LASALLE College of the Arts, Singapore. BA Design
Communication
– First Class Honours
↘Design Academy Eindhoven, Netherlands. Spring Semster
Exchange
with Studio Body Building
↘Temasek Polytechnic, Singapore
Diploma in
Communication Design
– Best Major Project for Branding and Illustration
Mason and Smith
Identity Design
Art Direction
Lettering
Image-making
Packaging
Print Collateral
Desc.
Mason & Smith is Singapore’s first artisan shoe-shining
studio, rooted in vintage craft. This rebrand celebrates
their devotion to traditional shoemaking with a dynamic
logo
and visual system.
Project
Type
Commissioned by Mason and Smith
Cut Copy Paste
Identity Design
Art Direction
Image-making
Print Collateral
Digital Assets
Web Design
Desc.
Cut Copy Paste is the inaugural zine fair by SGABF,
co-organised with Shrub and Temasek Polytechnic. The
identity celebrates zine culture through playful
mark-making
and a DIY design spirit.
Project
Type
Commissioned by Singapore Art Book Fair
Dumptruck
Type Design
Zine-making
Graphic Design
Desc.
A speculative typeface made entirely of buttcracks.
Printed
as a zine and risograph poster, it’s cheeky, chaotic,
and
oddly emotional.
Project
Type
Self-initiated / Experimental
Dreaming of an Interspecies Sensor
Creative Technology
Interaction Design
Graphic Design
Desc.
A speculative design project that wonders how paper,
thread, and light might help us feel nature. Featuring A
Friendly Hand — a DIY sensing machine that dances to
light, becoming a technological object, a playful
publication, and an honest documentation of its making.
Project
Type
Self-initiated / Research through Design
Yeast Side
Identity Design
Illustration
Packaging
Print Collateral
Digital Assets
Desc.
A playful identity for a craft beer and pizza bar,
starring
Dough Man and Yeast Boy—two mischievous mascots who
bring
energy to packaging, menus, and digital assets.
Project
Type
Commisioned by Yeast Side